Create a brand that adds value

When I talk with small business owners and non-profit organization leaders, I often hear the question, “What am I supposed to do with my social media?” These are savvy leaders who know that they need to have a presence where people are present, but they don’t know what they would even share with the world...

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We're here for you

Building your business can be a lonely journey. Since day one, FusionForge has existed for one purpose—to help you make your dream a reality. Whether you’re a starting a new business or growing a business that has been in the family for generations you face decisions every day that will have a lasting impact for years to come. We’ve been in your seat, we’re here for you.

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Josh PerryComment
Holistic marketing & social media

Social media is not a magic bullet. There aren’t “3 simple tips” for social media that mean you won’t have to launch another direct mail campaign or run a print ad ever again. Social media isn’t even a marketing strategy. What social media is…is a tool. A great tool that should not be ignored in any business.

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Growth requires adapting

Like all living beings, your business was born, it lives and eventually it will die. Also, like all living beings, as your organization lives & breathes it goes through a series of distinct stages of development. Invention, Incubation, Growth, Stability, Stagnation & Renewal and eventually (hopefully a long, long time from now) Decline & Shut Down.

Each developmental stage of your business is full of it’s own challenges and importantly, it’s own critical factors for success.

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The un-elevator pitch

Do you have an elevator pitch? You do? Great, throw it away. If you run into someone and have a few seconds to make an impression, launching into a spiel all about you might be a huge mistake. Instead, use that first 30 seconds to create a bond and there is a good chance you can earn yourself a lot more time in their brain than by spouting off about what you do.

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Where's the menu?

When potential customers visit a website they have a very specific purpose in mind. For instance, when I visit a restaurant’s website I am interested in their menu…maybe their hours of operations, a map and pricing too…but mainly it’s the menu.

When thinking about your own website, why are people visiting?

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Light the night

Thanks to dedicated people like you, funds raised from The Leukemia & Lymphoma Society's (LLS) Light The Night Walk help support the research of blood cancer treatments that save lives.

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Josh PerryLLSComment
FusionForge Web Design

No matter your industry, no matter how busy you are, no matter your level of computer savvy; your company deserves a website. Your company deserves an attractive, online presence that allows potential l customers, who are more comfortable using their phones to do anything besides making a call, to learn about your business and contact you.

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Strategic struggles: faulty thinking

So far, we’ve spent three weeks talking about strategy struggles that all are prone to take place before you even start thinking strategically, but once you actually get into the process you still aren’t home free. Here are three tips for keeping yourself on a firm footing when thinking strategically:

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Josh PerrystrategyComment
Strategic struggles: hitting the target

Accurate target shooting combines many things: trigger control, accurate sighting, breathing and correct tension all combine to help you hit the bull’s eye. When you find yourself missing high or low from your aim point, the problem is probably tied to anticipation. You know the gun is going to go off and recoil, so you may slightly raise the gun before it actually fires—increasing the recoil and causing you to miss high—or you push against the recoil early—causing you to miss low.

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Josh PerrystrategyComment
Strategic struggles: speaking the same language

Strategy is an abstract concept, there is plenty of room for interpretation. What I mean when I say strategy may differ from what you understand when you hear it. The same is true if I say objective, resource allocation, business activities or any of a dozen other terms likely to come up in our process of thinking strategically.

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Josh PerrystrategyComment
Strategic struggles: who has the time?

Take a look at your calendar, I’ll wait.

There’s no time on your calendar for strategic thinking is there? A 2016, Harvard Business Review article stated that 96% of business leaders lack time for strategic thinking. That updates an earlier article stating that 85% of executive teams spend less than one hour a month on strategy with 50% spending no time at all.

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Josh PerrystrategyComment
Strategic planning vs. strategic thinking

Developing strategy is a challenge for many business leaders. Not a shocking statement. My friend Lauren told me, and I quote, “I dread it.”

To one degree or another, everyone I spoke with about the post agreed with Lauren that developing strategy is tough. And why is that? Strategy defines so much about what our business is, shouldn’t we as the leaders of our businesses be more comfortable with it than we are?

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Josh PerrystrategyComment