Remember why you started your business
As an entrepreneur, you started your business because you had something to offer--an idea, a product, a service--that you knew would make a difference in people's lives. With passion and a purpose you began a journey to deliver your something to the world. With time and energy your something took on life and became a living, breathing entity.
Your something was now a business; a business with employees, taxes, regulations and countless other components. One day you look back, and operating your business has started getting in the way of the something you set out to focus on. It happens to every business owner, you are not alone!
In a 2015 Entrepreneur article, Zechariah Newman writes, "When you run your own business, it's easy to be utterly consumed by it. Sleep, eat and work can be the entire life of a company owner. This imbalance is difficult to sustain."
Newman goes on to encourage business owners to set aside time to focus on why they started their business in the first place, to maintain a healthy work-life balance and to remember that challenges are part of the fun in operating your own business.
Don't let your something become a casualty to the business that it spawned. Remember that as the creator of this unique offering you are the only person capable of truly being its advocate and chief cheerleader. Nothing you can do for your business is as crucial as keeping your something the main thing.