8 seconds

The average goldfish has an attention span of 9 seconds. In 2015, the average human had an attention span of 8.25 seconds.

If you can remember that the goldfish’s average attention span was longer, you are officially above average.

It takes supreme intentionality and laser focus to get your brand’s messaging heard over and through the clutter of everyday life. Whether you are engaging in social media, email, print mail, telephone communication or face-to-face you cannot afford to waste the opportunity that you have been given to grab your potential customer’s attention and engage with them.

Every time you interact with a potential customer ask yourself:

1.       What do I want my audience to do as a result of this communication?

2.       What is my audience’s motivation for taking my desired action?

3.       How am I rewarding my audience for taking my desired action?

People are not stupid, but they are pushed a hundred different directions every minute. It’s up to you to break through the cacophony of life and make sure that your message, your solution to their problem, is heard.